Two weeks later Blacc Sam filed for the same trademark. Crips LLC filed for the trademark licensing on May 16. The purpose of the partnership was to focus on gang intervention the reasoning for the trademark of phrase. “We respectively vow to support the wishes of Lauren London and the Asghedom family.”Ĭorporate communication director for the Crips, William King Hollis explained at the time of the “Double Up” rapper’s death, both he and Crips LLC had a “mutual collaboration” in the works that required the slogan. The Blast reported that the organization released an official statement saying, “There will absolutely be no trademark legal battle between our organization and Blacc Sam, brother of Nipsey Hussle,” a spokesperson for Crips LLC says. Photo Credit: Neilson Barnard/Getty ImagesĬrips LLC has issued an apology to Nipsey Hussle’s family for previously announcing they would be pursuing trademark licensing for the late rapper’s slogan “The Marathon Continues.” The organization, which was previously formed on behalf of the Crips street gang, has offered to relinquish all rights to Hussle’s intellectual property.
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